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Buy Candles For Less!!
Candles
Candle Industry Facts
- Candles are sold principally in three types of retail
outlets: department stores; specialty (gift) shops; and mass merchandisers,
including drug store chains, supermarkets, and discount stores. The U.S.
market is typically separated into seasonal (Christmas/Holiday) business at
roughly 35%, and non-seasonal business at about 65%.
- Typically, a major U.S. candle manufacturer will offer
1,000 to 2,000 varieties of candles in its product line.
- Types of candles manufactured in the U.S. include:
tapers, straight-sided dinner candles, columns, pillars, votives, wax-filled
containers and specialty candles. Many of these come in different sizes and
fragrances, and all come in a range of colors.
- Candles are used in 7 out of 10 U.S. households.
- Candle shipments increase substantially during the third
quarter of the year because of the seasonal nature of candle sales during the
end-of-year holiday celebrations (including Christmas, Hanukkah and Kwanzaa),
since candles play a large role at this time of year (religious occasions,
gifts and decorations).
- Candle industry research indicates that the most
important factors affecting candle sales are scent, color, cost and shape.
Fragrance is by far the most important characteristic, with three-fourths of
candle purchasers saying it is "extremely important" or "very important" in
their selection of a candle for the home.
- Candle manufacturers' surveys show that 96% of all
candles purchased are bought by women.
- Two-thirds of candle purchasers say they use candles
once a week or more often. Women are more frequent users than men, and younger
people tend to use candles more often than older adults.
- Candle users say they most frequently burn candles in
the living room (42%), followed by the kitchen (18%) and the bedroom (13%).
- Consumers say they typically burn candles for just under
three hours.
- Nine out of ten candle users say they use candles to
make a room feel comfortable or cozy.
- Candle purchasers view candles as an appropriate gift
for the holidays (76%), as a house warming gift (74%), a hostess/dinner party
gift (66%), a thank you (61%) and as adult birthday gifts (58%).
- Tea lights are the most frequently purchased type of
candle, followed by votives and container candles.
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